Tag: business

14

The Unique Relationship of Curated Posts and Branding

Oct
No Comments   Posted by Lyn |  Category:Finance

Post curation is an amiable way to gain site traffic and use the abundant random content found in the internet. However, curating is endorsing content that you did not make, therefore, it should affect your brand negatively. Truthfully, the case is that curating posts can improve the brand of a blog or website.
1. Quality of Posts
Audience will be looking for related and useful content relevant to your products or services. For example, a construction company website could provide funny construction stories and informative topics regarding their materials, their services and the industry. These can entertain and inform consumers, improving their trust in the brand.

2. Client-Sourced Content
Certain business niches benefit from client-sourced content, such as toy, animation, graphic design and games Fan art, fan-fiction or fan-made storylines, user reviews and references from famous critics helps inform your reader about your products and services without bias. You could curate this and encourage people to view them.

3. Publishing Brand
A website curating and publishing third-party content develops its own brand as a content connoisseur that people can trust. They can monetise the blog by introducing some of their products in an informative way through creative and self-made high-quality content.

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10

Three Important Relationships That Could Save a Startup During its First Year

Sep
No Comments   Posted by admin |  Category:Uncategorized

The reason why most startups fail during their first year is not because they do not achieve their business goals. It is actually achieving the wrong goals that make them fail. One of these goals is to create relationships with important parties. Any business with good skill, talent and management require a reliable streamline of clients, which could only come from other places.

 

1. Competition
Business competition is not necessarily the enemy. If two boxers do not have an arena, there is no game at all. Building the blocks for good competition is important. Tesla’s principle for providing their competitors freedom to use their electric car patents does not make Tesla a bad investment, but it rather makes the electric car market bigger and helps retain the international interest with electric cars.

2. Employees
What most Business Processing Outsource (BPO) companies and other customer-service related businesses fail to do is value their employees. Having yearly incentives or bonuses is not an incentive enough. Allowing your employees to retain their social lives and humanity while you ask some of their time and talent to offer to your company goes a long way. Employees also want to feel valued in a positive, growing environment not focused on profitability but more of learning.

3. Consultants
Consultants are more than the people who train your head of staff and other employees. They are the backbone of industrial influence. You could get good sales and marketing leads if you develop good relationships with your consultants.

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13

The Three Great Benefits of Crowdsourcing in Driving Up Startup Financing

Aug
No Comments   Posted by Lyn |  Category:Finance

Actual data and information is the only way innovators could convince investors that their product or service is a viable and growing investment. For long term plans, crowdsourcing is an efficient way to drive up a startup’s capital cost. With great information on hand, startup companies could experiment with different approaches, products and costs in allowing their innovative edges to grow.

1. Feedback
Investors want to know the feedback from the public regarding an innovative new product. An orange-flavoured beer product is absurd, but with crowdsourced information that proves the innovative flavour is something that can sell, considering the demographic to ensure that entrepreneurs have hit their marks, innovation could have a chance to flourish. A few more adjustments will be needed to ensure that a product or service finds its “sweet spot” in the niche market, and its overall potential in the mainstream market.
2. Actual Data
Feedback is actual data, but performance and feasibility information could be driven by crowdsourcing. Online gaming companies have made use of this strategy by implementing “free to play” periods for their beta versions of games. Collecting information and feedback from the communities interested in such games, introducing innovation can rock or smoothen the product or service without harm to the brand or the sales.
3. Multiple Data Sources
To ensure the transparency of information collected, crowdsourcing provides an opportunity to access multiple audiences to ascertain the innovative product or service’s capacity to deliver its return in profit. Make it clear how these different sources could receive benefit from the startup’s products and service, and see the real returns the innovative idea could have.

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10

Imitation’s Role in Finding Capital Investments

Jul
No Comments   Posted by Lyn |  Category:Finance

Imitation is not entirely wrong, especially if it is flattering, but if patents are present, you and your business can be in so much trouble. Including imitation as part of your business strategy could help you attract venture capitalists if they could see its use to you and their advantage.

1. Discuss Someone Else’s Idea
Anybody can break down someone else’s idea and innovation and see the features that made it work. Discuss this idea with your team and note down the details that made the product unique, appealing and sellable.

2. Use The Details, Read the Patents
Patents are the enemy in using some ideas that the competition thought of. Sure it would be nice to give it a try or your own spin, but beware that you might be trespassing. Read the patents, and incline it with the details you have discussed earlier.

3. Use Other Materials
If one copies a product directly, this is a complete violation of patents, but if you use the idea behind the development of the product and used other materials, you could ride on the concept behind the successful product. For example, you might want to add a new style on an ergonomic keyboard design. You could follow the idea of QWERTY keyboards and the actual design, but not the material.

4. Why It Would Sell
If you discuss with your venture capitalists that your idea is based on someone’s idea, but you are only imitating the motives and innovation behind the idea, venture capitalists are likely to invest in your company. Patents and legalities aside, venture capitalists only want to know if your product would sell, and if it would continue in the long run.

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11

Effective Ways to Cut Corners For Small Businesses

Jun
No Comments   Posted by Lyn |  Category:Finance

Money is undeniably the root of all success for any kind of business, and most small businesses are frugal with expenses and need to maximise their budgets. Ineffective cost cutting may deal only a small reduction to expenses, or it may affect employee attitudes or productivity due to the lack of funding. Here are a few ways you could save money effectively.

1. Equipment
It is unadvisable to get sub-par equipment, new or old, and the next best thing if you are trying to reduce expenses is to find a year to a two-year’s old owned equipment that you need. Buy-and-sell listings are effective for this purpose. Ask the former owner about their reasons for selling the item. Don’t go for anything beyond three years, it will not be as good as it used to be. You could do the same for your office deco.

2. Exchange
Money is not everything; things around your office, your house or other properties you might have carry their own worth. Your services even carry bigger worth. If you are a pipe manufacturing company for example, and you need a few social media interaction, you could offer to provide products or services to a start-up social media company, who may in turn consider the proposition.

3. Free Platforms
Open-source software is the result of crowd funding, crowd sourcing and community development, and most of them are free to own and use. Here is a list of useful open-source office software for your convenience. No need to get that expensive registration code.

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31

What Lagging Business Lack in 2014

Mar
No Comments   Posted by Lyn |  Category:Finance

In the early days of cellular phone with low resolution cameras, taking photographs and keeping them in digital albums in your computer was a must. It allowed you to keep memories that possibly defined your individuality and memories with the people important to you.

A half-decade later, the internet became updated, and now you could share those photographs of yours. Smartphones, which have higher-grade cameras and features, became commonplace. Internet speeds allowed one to share, explore and create their own interests and find people who think similarly as them. In such a way, individuality wrested upon how people perceive and take note of your produce and information about you that you share in the internet.

Small businesses have adapted effectively to this model, which is why many younger generations make use of the services of these small businesses. Some small business, including early experimental service platforms such as 8-Tracks that allows you to listen to playlists made by other people and you can contact them as well. You could also buy the songs if you want the playlist on the storage of your phone.

Big businesses are losing their ground on the younger generation, which generates the bulk of many country’s income and GDP.  Car manufacturers are having trouble selling their products, along with many other vehicle and transportation-oriented businesses. Meanwhile, technology manufacturing companies are increasing their profits.

Clearly, small or big businesses lagging behind in 2014 lack a sense of understanding the perspectives of the younger generation.

Young people find that sharing, creating and developing their own individuality through the internet is more valuable than owning something that cannot provide the same idea.

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